The Effort to Get Roman Reigns Over Shows

The WWE’s efforts to get Roman Reigns over are why Reigns isn’t over. Rather than let audiences love him organically as was the case with A.J. Styles, the WWE broke up The Shield in 2014 and almost immediately moved Reigns into the main event picture rather than let him build a rep as a solo performer and work his way up the card. The sense that he was being foisted on the “WWE Universe”—as the company refers to its fans—prompted fans to reject him, but rather than stop pushing, the WWE only pushed harder.

Is Shane Turning Heel? No, He's Just the Boss

The WWE has got a lot of mileage out of the McMahon family as the onscreen bosses. Vince—Mr. McMahon in the ring—as Stone Cold Steve Austin’s greatest enemy, and Stephanie McMahon with husband/WWE C.O.O. Triple H manipulated Raw to stack the deck against Daniel Bryan and countless others. Now, Shane McMahon is running the same game, plotting the humiliation, punishment and sacking of Kevin Owens and Sami Zayn on Smackdown Live. The tricky part of that he’s plays a faces, and those are all shitty things to do.

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