The Keys to the Super Bowl

The Super Bowl has long been a playground for the wealthy far more than the average fan, but that side of the story has grown exponentially since the game was last in New Orleans 11 years ago. CBS has taken over Jackson Square, Verizon will sponsor Woldenberg Park, Bud Light will temporarily rebrand The Wyndham Hotel "The Bud Light Hotel" starting Thursday, and Direct TV has erected a temporary building in Mardi Gras World parking lot for a Saturday celebrity beach football game and a concert with Justin Timberlake.

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