The Special Men Solve a 21st Century Problem with Vinyl and Alynda Lee Segarra

While the question of how to get paid in the streaming era constantly animates musicians and music fans on Facebook, a second question gets asked less often. How do musicians get people to notice their releases at all? One thing’s clear—the old model of releasing an album every year or so clearly doesn’t work in the current environment. That absence-makes-the-heart-grow-fonder theory suited record labels better than artists as it forced fans who wanted new music from an artist to buy the album that was out because that was all they were going to get for next 12 months.

The Special Men Keep it Special

[Updated] Jimmy Horn loves vinyl. “I’m a voracious eater of music,” he says. “I don’t collect it; I devour it. I consume it and shit it out. I have some records that I’ve bought 10 copies of. Some I don’t have any more but they’re burned in my memory.” It’s not surprising then, that his band - King James and The Special Men - are releasing their music as 45 rpm singles.

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