Essence Festival Bets on Itself for 25th Anniversary

This past weekend, Essence Festival celebrated its 25th anniversary, and thinking about how differently it handled the occasion from the way Jazz Fest celebrated its 50th is instructive. Like Jazz Fest, Essence Festival played to its base—African-American women. Two of the three headliners—Mary J. Blige and Frankie Beverly and Maze—are Essence Festival regulars, and Friday’s headliner—Missy Elliott—performed a confused set in 2015 that ended with the power cut on her before she had finished. 

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