The Allstate Sugar Bowl isn't quite the spectacle that last January's Super Bowl was, but it comes with its own spectacle and hoopla. That included a concert on New Year's Eve by O.A.R. for fans of Alabama and Oklahoma who came to New Orleans early, and Imagine Dragons, who played the Allstate Fan Fest in the Jax Brewery parking lot Wednesday night. Althought the show was in conjunction with the Sugar Bowl, many fans were there just for the band. As one person wrote on Twitter, "When Dan Reynolds asked who would win the sugar bowl, I yelled 'who cares'."