While the question of how to get paid in the streaming era constantly animates musicians and music fans on Facebook, a second question gets asked less often. How do musicians get people to notice their releases at all? One thing’s clear—the old model of releasing an album every year or so clearly doesn’t work in the current environment. That absence-makes-the-heart-grow-fonder theory suited record labels better than artists as it forced fans who wanted new music from an artist to buy the album that was out because that was all they were going to get for next 12 months.
Recently, Hurray for the Riff Raff released the band’s new album, The Navigator, and as usual, it presents an act in transition. The only constant in the group is singer and songwriter Alynda Lee Segarra, and although she’s a New Orleans resident, it’s very much an album focused on the New York City that she grew up in.
Recently, I wrote American Songwriter's cover story on Hurray for the Riff Raff. In it, Alynda Lee Segarra and I talked about her evolution as a writer and performer, leading to the band's recent album, Small Town Heroes: