How do you measure success? By the amount of ice you need? Which, if you're Tales of the Cocktail (TOTC), is 25,000 pounds. French Quarter Ice starts making ice for it in May.
By its impact? This year a bar in Washington, D.C. will close so that its staff can attend the tenth year of the annual celebration of the cocktail and cocktail culture. The event brought Tiki-drink expert Jeff "Beach Bum" Berry to New Orleans as a speaker, and now he lives here.