The annual, international festival defines "folk" broadly, and it hopes for a strong Louisiana representation when it comes to New Orleans in 2020.

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Folk Alliance International is a major folk and roots music showcase, and it will come to New Orleans January 22 to January 26, 2020. It attracts not only musicians but members of the industry from around the world—agents, managers, bookers, media, and label reps. So far, few local artists have applied to play showcases, and organizers hope for a robust Louisiana contingent. Cajun, zydeco, and folk blues also get under the Folk Alliance umbrella, so there is room for a variety of styles and genres. 

The deadline to apply is Monday, July 15, and it costs $25 for Folk Alliance members to do so, $50 for non-members. Louisiana artists can get 50 percent off of the showcase application fees with the promo code LAapplication. 

For more on Folk Alliance including how to register for the conference and how to volunteer, visit